1993 Camaro Commercial is What We Expect from the Country That Invented Rock and Roll

According to Chevrolet, If America had never invented Rock and Roll we would live in a white washed world full of BMW Isettas. Instead, in 1993, we lived in a world of Jimi Hendrix, redesigned Camaros and spontaneous young Americans.


The year was 1993. Chevrolet had just redesigned the Camaro for the first time in 10 years. In doing so, they put their LT1 V8 and a 6 speed transmission together for the first time (in a Camaro) to create a muscle car which can still hold its own today performance wise. Chevrolet was so excited about their new Camaro they decided to tell the world in this advertisement, loosely linking their new muscle car with America's ability to invent Rock and Roll.

Although Chevrolet was heading in the right direction combining rock and roll with their redesigned Camaro for an Amerigasmic back pat of epic proportions, we still aren't sure they were in touch with who was actually buying Camaros. It seems Chevrolet was marketing the Camaro to good looking younger women and guys who do weird spin moves off the back of their car. In retrospect, it would appear the LT1/6 speed combination was a little more successful than the targeted marketing campaign.

The 4th Generation Camaro design proved popular, and with the introduction of the LS1 V8 to the platform in 1998 was the American muscle car to beat in the late 90s and early 00s. Gm killed the Camaro in 2002 bringing an end to the 35 year model run. Reconsidering the decision in 2010, GM brought back a Camaro that was heavily influenced by the design of the first generation muscle cars. What else would you expect from the country that invented rock and roll?


PotbellyJoe and 42 others

Strange, the people they went after in this Camaro spot, they ultimately bowed to in pulling this Corvette spot.

A spot that was directed by Guy Ritchie, with purchased rights to Jumping Jack Flash and debuted during the Superbowl. From what I have learned, it was supposed to kick off a whole campaign. Expensive to pull it because it might encourage small children to try driving their parents' cars.