1977 Oldsmobile Custom Cruiser Station Wagon

Illustration for article titled 1977 Oldsmobile Custom Cruiser Station Wagon

Who would have believed, back in '77, that the glory days of the Detroit station wagon were soon to be over? The minivan would appear a few years later, followed by the ascendancy of the SUV, and the good ol' iconic American wagon would end up on the scrap heap of history. Oh, sure, you can still get a wagon now, but it's just not the same. This '77 Olds Custom Cruiser, with its Family Truckster grille and woodgrain body decals, reminds us of the final days of the Wagon Era as it sits proudly on its Alameda East End street.

Illustration for article titled 1977 Oldsmobile Custom Cruiser Station Wagon


It's safe to assume that every Generation X-er has ridden in a 70s Olds wagon at least once; they were everywhere.

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Illustration for article titled 1977 Oldsmobile Custom Cruiser Station Wagon


Seeing the Rocket emblem makes me miss Oldsmobile; I even forgive them for the Achieva. Almost.

Illustration for article titled 1977 Oldsmobile Custom Cruiser Station Wagon


I shot the Highway Buddha photograph from the passenger seat of a '78 Custom Cruiser. They were slow and wallowing and sucked gas, but they were still firmly in the Family Truckster tradition.

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Illustration for article titled 1977 Oldsmobile Custom Cruiser Station Wagon
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The Custom Cruiser for 1977 wasn't particularly big, as station wagons went, weighing just a bit more than 4,000 pounds. Engine choices were Malaise Era miserable, however, with a 170-horse 350 as standard equipment. If you wanted the 403, you had to get the Vista Cruiser.

Illustration for article titled 1977 Oldsmobile Custom Cruiser Station Wagon
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Next stop, Wally World!

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DISCUSSION

I live in Lansing so this brings a tear to my eye (sniff). For many years I lived across the river from the plant and the giant neon rocket. Both dad and grand-dad were Olds employees but things were never the same after the 70's and I never got in (probably for the best anyway).

If I ever get the resources and storage location of my dreams, I'm getting another 69-71 98 Luxury Sedan. Damn, what a car.