1973 Ford Courier

Illustration for article titled 1973 Ford Courier

Since I'm now trying to include a pickup truck in this series every week or so, today seemed like a good time to go with the '73 Ford Courier. The Courier was Ford's desperate ingenious response to the popularity of the small Datsun and Toyota pickups that were starting to show up in large numbers starting in the late 1960s; built by Mazda and styled to look something like a Ford F-series truck, the Courier was a fairly dependable little truck and sold well.

Illustration for article titled 1973 Ford Courier


Looking at this truck, I can't understand why nobody now sells a truly small pickup in this country these days. People didn't buy little trucks because they couldn't afford big ones- they bought them because they wanted a little truck in the first place.

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Illustration for article titled 1973 Ford Courier


This one even comes equipped with a vintage Six-Pac truck camper! I sure hope it's full of black light posters and Primo Beer!

Illustration for article titled 1973 Ford Courier


Now here's a blast from the East Bay past: a Harvey's RVs sticker. Harvey's was by the Nimitz Freeway in Oakland's Fruitvale district and Harvey's daughter was my classmate in high school; when I went off to college, I discovered that my school had an on-campus trailer park with just $75/month rent (and no inspections whatsoever, meaning you could- and, in most cases, did- build your own tarpaper shack next to your trailer), so of course I headed straight to Harvey. $500 later, I was the proud owner of a '66 Roadrunner camping trailer, which was to be my beloved (if leaky) home during my undergrad years.

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Illustration for article titled 1973 Ford Courier


I'm pretty sure the person who owns this truck also owns the camper shell-equipped Rabbit diesel pickup we saw in the early days of this series.




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First 100 DOTS Cars

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DISCUSSION

Notice on the small Japanese Pickup Trucks the tie down posts along the top of the pickup box. They all had them during this time period. I would have to agree that there are no truly small pickups available in the US anymore, and there used to be at least six brands during the 70's. Great DOTS Truck!