1973 Buick Riviera: Now With EGR And Huge Bumpers!

Rather than brag about the knockout styling of the '73 boattail Riviera, GM's ad agency decided to push some more questionable "features" in this infomercial-length ad. Like, for example, the new-for-'73 version of EGR, which slashed power while doing very little to reduce oxides-o-nitrogen emissions; when you throw in lower-for-'73 compression, the 1973 Buick 455 had become Fat Elvis. But hey, don't forget Accu-Drive, which was apparently Buick-ese for "really soft springs and shocks." But who cares? We still want one.

Related:
New Boattail? Buick Riviera Concept Coming to Shanghai [internal]

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