Welcome to Down On The Street, where we admire old vehicles found parked on the streets of the Island That Rust Forgot: Alameda, California. Let's celebrate the Auto Show with an old-school Chevy truck!


Who would have thought, back in the early 70s, that GM's most profitable vehicles- and the focus of its best stylists and engineers- a few decades later would be body-on-frame trucks? That more Americans would be commuting in them than hauling stuff in them? This Custom Deluxe might not be a great choice for a comfy, bounce-and-rattle-free commute, but it's got more luxury touches than did the plain ol' Custom. That's right, the base 1/2-ton Chevy pickup in '71 was named the Custom, which should have meant that a team of pinstripe and airbrush artists made gave each one unique custom touches after it rolled off the lineā€¦ but in practice was just marketing magic.


This truck lives just across the street from the 1919 Ford Model T Touring. This isn't the first of The General's 1971 trucks we've seen in this series; this big-block Chevy pickup, this super-clean '71 Blazer, and this '71 GMC pickup may also be found on the island.

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

First 400 DOTS Vehicles ā€¢ DOTS FAQ