Now before you all die from brain bubbles because one of the Greatest Symbols Of The American Way Of Life is a-gittin' blasphemed, take a deep breath and hear me out. Cool as the '64 Goat was, it poisoned GM.

We've seen a worshipful GTO history book in this series, and now we're going to look at a book by the brilliant adman who helped create the GTO legend in the first place: Jim Wangers.

Welcome to Project Car Hell, where you choose your eternity by selecting the project that's the coolest... and most hellish! Automotive marketing genius Jim Wangers didn't quit the car business when the GTO's reign ended.