Big factory, small film crew, no CGI, no Voice of God narration =

I have been a full time automotive marketer for just over ten years now. In that span of time, I've done some really cool stuff - like my part in helping to launch the Tesla Roadster - and a lot of stuff that frankly isn't all that glamorous or sexy (certainly not to people outside the industry). » 11/25/13 4:56pm 11/25/13 4:56pm

How To Dupe The Automotive Media

Earlier today, we found out the Porsche Cayman Shooting Brake was a hoax perpetrated by our buddy Jared Holstein from the-website-formerly-known-as-Top Gear USA. Here's the definitive walk-through of how he and a team of interns duped the automotive media. » 8/13/09 5:30pm 8/13/09 5:30pm