Toyota To Recall 2010 Prius In U.S., Japan

The Nikkei News Service reports Toyota will recall 270,000 Priuses in the U.S. and Japan, targeting only the 2010 Prius in today's most recent example of beige biting back.

Toyota earlier today acknowledged design problems with the brakes in its prized gas-electric hybrid, but said it was still deciding how to inform customers and whether a recall is needed.

It looks like they've made a decision — a voluntary recall. Probably a smart move from a PR level.

So what does this mean to us as enthusiasts? Well, it's another chink in Toyota's beige-colored armor and maybe a wake-up call in the fight against beige and bland. Fight the power, people.

An anonymous source at Toyota tells Danny at PriusChat "A fix for the 2010 Prius brake issue is on the way." It is unknown if the fix will be in the form of a full-fledged recall or a SSC. [via PriusChat, MSN]