Chrysler is offering up to $4,000 worth of incentives on 2009 model year vehicles in a bid to reduce inventory and counter its prolonged sales slump. One discarded sales idea? Building better passenger cars.

The company says the incentives, which begin Wednesday, focus on the bottom-line price of the car as opposed to, you know, the interest consumers'll owe on top of the principal after they default on their loans. They include $4,000 cash, but apparently there's another $1,000 available for current Chrysler vehicle owners, and up to $1,000 for financing through the buyers participating credit union. So, that sounds to us like a total of $6,000 available to certain buyers. [via AP]

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