Sex sells and no one has more meaningless sex than college students, meaning Mazda Canada is spot on with this somewhat cheeky advertisement for their graduate reward program. As with many car companies, Mazda offers $500 off for any recent college graduates.
In this ad, they're trying to raise sales by raising some eyebrows be essentially rewarding grads for "making poutine" if you know what we mean. If only they could somehow incorporate the other frequent extracurricular college activity into their marketing.
It's not a particularly well-designed advertisement, though we credit them for engaging copy. If our college experience was any guide, co-ed sex is all about the Zoom-Zoom.