Though we sort of question the effectiveness of clever advertising as a way to combat drunk driving (at the end of the day it comes down to good friends and personal responsibility), we have to give Toyota credit for commissioning the "Everything on Wheels" campaign. Developed by Saatchi & Saatchi, the ad makes a nod to the fact that when you're drunk everything appears to be moving as if on wheels. All of the photoshops are from the point of view of the driver, hinting at the danger ahead.
We like the subtle messaging, as opposed to the "Blood On The Asphalt" approach which merely grosses everyone out. Would this get you to stop drunk driving? If the answer is "NO" you're a jerk because you drink and drive. If the answer is "YES" you're still a jerk. (h/t to wcaspian) [Ads of the World via Trendhunter]