Was there any word that summed up the 1980s better than TURBO? Turbocharging was a magical thing back then, with electronic fuel injection finally making the technology work pretty well for street-driven vehicles. Turbocharged cars such as the Mitsubishi Starion and Buick Grand National let everyone know that the Malaise Era was finally over, and Nissan's 200SX Turbo was packed with all manner of 80s-tech gizmos in addition to forced induction. As the man says: "Give me a turbo and I come alive!"
What's The Magic Word For '84? TURRRRRBO!
11:00 AM on Tue May 6 2008
By Murilee Martin
2,545 views
33 comments










Was there any word that summed up the 1980s better than TURBO? Turbocharging was a magical thing back then, with electronic fuel injection finally making the technology work pretty well for street-driven vehicles. Turbocharged cars such as the Mitsubishi Starion and Buick Grand National let everyone know that the Malaise Era was finally over, and Nissan's 200SX Turbo was packed with all manner of 80s-tech gizmos in addition to forced induction. As the man says: "Give me a turbo and I come alive!"



Comments
"At your Datsun dealer"
Gotta love the quasi-"Knight Rider" placement of the Nissan logo on the hood scoop.
Who's NOT a turbo guy? THAT guy.
Why is Dick Cavett holding bells? Why, I ask you, why?!?!? And who was that 80s babe at the very beginning? Argh! These classic ad watches are so frustrating!
is that not the Hoff?
From 1989 to 1994, Nissan produced the S13 200SX, which is powered by a 1.8 L turbo engine. It produces 169 horsepower through the rear wheels.
or, 512 horsepower, depending...
+ Watch video
I didn't know Will Ferrell did advertising.
I got a fever, and the only prescription is more turbo.
I love purchasing Nissans from the Datsun dealer. I had a 1984 Nissan truck that had "Datsun" on the bottom corner of the bed.
Door.
Is.
Ajar.
I knew someone who had one of these, the dash was incredibly sci-fi after being raised in a family with 240 Volvos.
If turbochargers were invented today they'd be referred to as EGC or by some other lifeless acronym. I love the optimism in this ad.
Saab 900 still is the 80's badge-king, as it has fuel injection, turbocharger AND 16-valve engine.
Turrrrbos, they're GRRRRREAT!!
These things had amazing suspension travel too. The average bottle jack left one a few inches short....
I think modern day automotive ads are missing the awesome jingles that we so-often hear in the classic ads. I'd be a lot more likely to buy some new-malaise Eco-whatever-motion hybrid if there was a cheese-ball jingle that would get stuck in my head...
Mayyyyyyyyyjor Mo-tioon, from Ni-sssan!
@Unregular: and let's not forget the humble ka-t, if we're going to talk about heavily modified nissan motors...
[videos.streetfire.net]
Hey, you're talking to me!
I believe "cocaine" better defines the 80's. But I don't think the BMW 325 Yuppie edition was such a big seller.
Those 200SXs are pretty nice looking cars, although I'm still convinced it was separated at birth from an Isuzu Impulse.
i used to have a hotwheel of one of these. do they still make hotwheels of regular production cars? or was that left in the 80's?
When I see stuff from the 70's, I'm glad I wasn't alive yet. Now when I see stuff from the 80's, I think kids born in the 90's must feel the same way.
In two years, will the 90's look as bad?
Yes.
+ Watch video
Yes they will.
Oooh, I sold one of these last year. Always wanted one, but the drifters have wrecked most of the manuals here in the UK, so had to settle for the three-speed auto. It reduced the magical turbo formula somewhat but I did love the hideaway push-buttons on the stereo. We were lumbered with the Japanese Silvia name, which the previous owner had scratched off out of embarrassment...
I miss my 1986 200SX Turbo! RWD w/ independent suspension, the thing was a real blast!
OMG. That guy's hair. And his wooden delivery.
I'm sure he never thought he would show up all these years later on a thing that didn't exist at the time.
Tempus Turbo Fugit, Jack!
That hood scoop was ahead of its time. The shape has just now made a resurgence in carbon fiber form everywhere...
How many times can you cram the word "turbo" in 30 seconds?
i had one of these dreadful things, WITHOUT a turbo. Standard Nissan Gazelle SGL coupe. What a turd.
It's too bad the mustang svo was such a pile of junk. We have a neighbor that actually collects them, I can't understand why. Even with a modern turbo timer and nicer rebuilt turbo it can barely get out of it's own way! I love the sleeper k-cars and various sleeper 80's chrysler stuff though.
Well it helps that the 2.3 Ford 4 banger can pump out about 600bhp with the right turbo/fuel/intercooler setup. I am sure he is aware of this.
@MustaineGT:
The key is also in the ignition
@IronEagle: He must not be.
There was some Maaaajjor Mo-tion in my pants while watching that ad. Thanks, Nissan!
My first ride, first car I got....well, anything in.....chicks dug the digital dash!!!!
Ah, brings back memories....
Hot wheels versions of regular cars were some of my favorites. I had a dark blue Peugot 505, and a W123 series benz with driver and passenger models and a dog in the back seat looking out the window. The Benz may have been Matchbox, but it was cool to populate my Hot Wheels town with some normal people running errands and so forth so me and my friends could raid the town in out Trans Ams, Cobras and Ferrari 308s. You can't terrorize people who are also driving the latest crazy concept, you know.
You guys got it all wrong. That's Clarkson before his face melted. The delivery is wooden because he is facing an American accent.
The Hoff and Clarkson travelled back into time in order to spawn a love child who could then properly honor the power of Turbo.
The whole story is to be aired on a 2018 "Top Gear" episode.
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