American automakers aren't the only ones who play the bechmaltzed patriotism card in their ads, nor even the only ones who break out the mawkish country music in those ads. Here Toyota is letting Australians see how loving their land is the same as loving their Toyotas. It's not quite Morning In America, but it's striving for the same lump-in-throat effect.
Wide Plains, Road Trains, A Whole New World Ahead Of Me: Toyota Of Australia
1:00 PM on Fri Apr 18 2008
By Murilee Martin
1,646 views
26 comments










American automakers aren't the only ones who play the bechmaltzed patriotism card in their ads, nor even the only ones who break out the mawkish country music in those ads. Here Toyota is letting Australians see how loving their land is the same as loving their Toyotas. It's not quite 



Comments
and no making fun of the Abos when anyone's looking.
Here is the best ever Toyota-australia ad:
+ Watch video
This is the 5th time I've said this, but I'm moving to Australia.
well it worked, Toyota is Australia's biggest selling brand and outsells all the local (Holden/Ford). But popularity is no measure of quality
@teargas: don't, it's full of Australians
Australia is just America's long-lost twin brother, and vice versa. Nature vs. nurture, whatev.
Want proof? "Australia, f*ck yeah!"
See, it works.
what did they make that video for about $100
"It's not quite Morning In America, but it's striving for the same lump-in-throat effect."
...and of course, this being Australia, that lump was caused by an insanely venemous spider, snake, jellyfish, stingray or wombat.
Turn signals never look cool. Never.
@BMWCARL: Yeah, but that's AU$100. In 'merican money that's worth, what, about $132,000?
Was that commercial made in this century? Looks like most of it was shot near Alice Springs.
oh what a feeling, wasnt that phased out here like 20 years ago?
Who else thought/hoped the little pickup would crash into the train?
@rognbrow: and they all drive 10yr old Toyotas
@nyoh-ohio:
I was thinking the same thing. I was a bit disappointed that no one jumped up in the air with the frame freeze at the end like they used to do.
@thepassenger: Haha I did!
I picked up a '84 Land Cruiser FJ60 this weekend. Only 152,000 miles too! I'm psyched, but my friends are starting to get annoyed that I now end every sentence in "mate." Mate!
Oh, what a feeling.
I'm going to go out on a limb here and suggest that it's not an official toyota australia ad, the reason being, The flag at the tail end of the thing, that's the northern territory flag, which suggests to me that this is an ad put together for darwin and other various toyota dealers in the NT
Smokey Yunick is not unknown in the land of Oz!
+ Watch video
@smokeydog001: Like, woah! Thats one lucky 'roo mate! (Im in a bit of an Australian Mood today)
@rognbrow: Please don't judge us by ex-pats (like me). We only export our best, obnoxious bogans (especially to Shepard's Bush).
@13oostedwgn: I'm pretty sure that this ad was originally from choice bro New Zealand. Choice ad though, eh bro.
@voodoojoo: That's why in Australia we have indicators, not turn signals. And bonnets and boots, and quarter panels instead of fenders, and we drive on the correct side of the road, and...
@prndl brttl: The Toyotas looked about mid 90s, so I'm guessing not this century.
@Ashinine78: Australia has been described by many as one great big state of Texas. I've never been to Texas so can anybody shed any light on this?
Maybe because we have country & western, cowboys, pick-ups, rednecks and hillbillies.
Some say England is the mother country, (They did invade this country in 1788) but really we hate the English more than the whole world hates the French, and for good reason.
During world war 2 we were set to be invaded by the Japs. The English who were fighting with us thought that we were gonners and pulled their forces out south-east Asia and left us to fend for ourselves. Bloody Pommy cowards.
It was the US forces that saved our collective arses in WW2 and kicked the Japs arse. Australia is forever greatfull.
Since then America has been our mother-country, we fight every war that the US fights, we drive their cars (if we can't convert them to RHD we build our own using Aussie ingenuity and an American parts bin). We watch the same TV shows.
Eat the same fatty foods.
We are just another state of America.
The other reason we hate the English was for the 'Bodyline' Cricket series in the 20's but that's another story for another website.
@thepassenger: With the number of un-gated level crossing in Oz. Plenty of little pick-ups have met that fate.
@smokeydog001: I've got Smokey Yunicks bible on small block Fords. He is a known capacity in Oz.
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