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The Wall Street Journal waxes journalistic on the broadening market for luxury cars, explaining a concept purists (of any make) will consider incitement to riot: "If a garage has room for four vehicles, why can't every one be a Porsche?" Porsche's upcoming Panamera (spec. pictured) is but the latest example of the brand's extension to address all vehicular needs of the rich, of which the Cayenne was the first. In fact, all niche sports brands are straying far from their roots, with BMW and Mercedes nipping at each others' heels in the crossover-SUV market, and Ferrari plotting its own (okok, not really, though we wouldn't be the least bit surprised.)

The New Faces of Luxury [The Wall Street Journal]

Maybach Named Top Luxury Car Brand Among Mega Millionaires [internal]