What's The Best Car Story Ever Told In One Minute Or Less?

The Jalopnik Film Festival is as much, or more, about storytelling than it is about burnouts and car porn. Car commercials are often great capsules of storytelling because they have to get to the point in 30 seconds. What are some of the best examples?


This 1998 commercial for the W210 Mercedes-Benz E-Class has everything you'd want in short-form storytelling: a quick setup, a dramatic collision course between two characters, and an ironic twist. All that, plus a perfect tag line (it is an ad after all), wrapped up in 45 seconds. Not to mention that the racy plot, according to advertising lore, resulted in the ad being banned. Quick and dirty, so to speak. What are some others?

Share This Story