What's in an Emblem? Automotive Imagery

This image was lost some time after publication.

BusinessWeek offers a feature piece covering the world of automotive logos and imagery, focusing on the Cadillac's successful messaging transformation from retrograde plutocrat to next-wave technocrat. One of the most compelling sections of the piece describes how car designers incorporate "down the road graphics," which converge to make a vehicle identifiable to a particular brand, when seen from any angle — despite the image-flattening effects of distance. Oh, and the Chevrolet bowtie logo? Just as we'd suspected: French wallpaper.

The Language of Auto Emblems [BusinessWeek]

Related:
What s in a Name? For Carmakers, Sometimes More Than Intended; Top 10 Car Colors for 2005; From Plaid to Plush: Automotive Interiors Since the 1970s [internal]

Advertisement

Share This Story