Illustration for article titled What Would You Badge Engineer If You Ran An Automaker?

We know you're as thrilled as we are about the Chicago Auto Show's bevy of platform prostitution badge re-engineered vehicles and North American introductions of cars we've already seen. We know that you're all particularly taken with the likes of the VW Routan and the Suzuki Equator, two vehicles that wouldn't exist but for two automakers with the need to fill a niche and two other automakers with a need to not fully waste production facility resources. But it doesn't have to be that way. What if we badge re-engineered with an eye for both the absurd and the sublime? A Lotus version of the International CXTfor example? Or perhaps Isuzu could make a second go at the North American market with the Isuzu Cinquecento.


That's what we've got in about five seconds of thinking about what we would do if we were the Chief of Badge Engineering for an automaker. What about you?

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