We Were Totally Right! Mercury's Becoming a Chick Brand!

This image was lost some time after publication.
This image was lost some time after publication.

A month or so ago, we reported that FoMoCo was using overtly feminine tactics to promote the new Mercury Milan, including branded manicure dates in Austin, Boston, Atlanta, San Diego and Philly. And according to automotive marketing type Gordon Wangers, aiming at the fairer sex is exactly what Merc's doing. Mercury officials pooh-pooh the idea, pointing out that they advertise in rags like Maxim and Stuff, but we get the feeling that's more so the bro-hams know what the vehicle in question actually is when their wives pick it out.

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Automakers rolling out cars geared for women [Denver Post]

Related:
Mercury to Promote Milan with Random Acts of Surprise [Internal]

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