VW has launched a "consumer blog forum" all about diesel-fueled German cars. VW believes by concentrating all diesel-lovers into one small camp, they'll work to create free content.
We think the idea of a "blog forum" is simply revolutionary. Something that takes the ADD nature of a blog and mixes it with the single-minded fan-boyism of a forum really deserves its own name. Something that transcends "blog" or "forum." We know, we'll call it a "Blarf." Of course, the great idea only extends so far as there isn't actually a forum at VW's "Blarf," meaning it's just a "Bla."
But, what they do have is a bunch of carefully crafted video ads in which we discover such shocking revelations as: a Jetta TDI is faster than a second-gen Prius, a Golf will still start even when annoying actors are involved and you probably don't want to use coffee filters for making coffee after attaching them to the muffler of an old Mercedes.
The trick with creating content for the Internet is putting it in front of as many eyeballs as possible. This ain't the Field of Dreams — there's no need to spend a lot of money creating annoying content no one will ever see. Also, maybe play nice with Poland too. [VW TDI]