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Track-Day, USA: Noble Sells Manufacturing Rights to US Distributor

Illustration for article titled Track-Day, USA: Noble Sells Manufacturing Rights to US Distributor

Lee Noble and his UK masterminds behind Noble Automotive announced it's awarded the rights to manufacture its M12 and M400 track-day cars to its US distributor, 1g Racing. The deal means means a cash infusion to support Noble's efforts to build the upmarket M15 and a rumored new model that will reportedly put the company's brand in the big game. The new, 1g versions will be sold under a different name and badge, and Noble will keep the UK rights. 1g will be allowed to modify the cars to suit its customers, though no word on actual production plans have been revealed.

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Noble Lets the M12 and M400 Go [PistonHeads]

Related:
Driving the New Noble M15 Test Mule [internal]

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DISCUSSION

Production will remain in South Africa, so there will really be no change in the U.S. market. Will be interesting to see what market awareness can be achieved by a different moniker.

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