Toyota Asserting Commitment To NASCAR With Mega Daytona Sponsorship

International Speedway Corporation executives Lesa France Kennedy and Joie Chitwood just got on stage at the Chicago Auto show and announced that the Daytona Speedway in Florida is going to undergo an epic upgrade, and Toyota will be a major partner.

The two-year project called "Daytona Rising" has already begun, and involves improvements to just about every aspect of the customer experience at the track. Completion is scheduled for January 2016, and Toyota has established itself as the first company to throw down a major advertising sponsorship.


One of the biggest spectator entrance gates will be dubbed the "Toyota Injector" — which we're afraid to look up on Urban Dictionary — and is conceptualized as pictured above.

2014 is Toyota's 11th year in NASCAR, and now it looks like they're in it for the long haul.

Toyota VP Bob Carter told us; "If anyone has ever doubted Toyota's commitment to NASCAR, I think this is proof we're going to be around for a long time."

Toyota has been building cars in trucks in the US for years, and racing in NASCAR for plenty long as well. Are we almost ready to make Akio Toyoda an honorary A'murican or what?

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