Ever get a song stuck in your head? How about just a fragment of one? One song has stuck with me since the 1990s. For reasons I can't even begin to explain, every now and then this pops into my head: Amigo, Amigo, for sun and love and joy/ Amigo, Amigo, it's fun for a girl and a boy…


I knew it came from this ad for the Isuzu Amigo SUV, but I have no clue why it's always stuck with me. Then I decided to find the actual commercial for Classic Ad Watch. What I found was a surprisingly brilliant ad apparently from 1998 that riffs off the Slinky commercials from the 1960s.

The ad does ironic nostalgia pretty well for a pre-hipster era TV commercial — check out the goofy grins and hairstyles of the Amigo drivers. So what if the Amigo has some rust issues? It looks pretty fun to me.


As for the ad itself, it must have been a good one if it stuck in my head this long.

What do you think of the Amigo? Do you miss seeing Isuzus on the road in the U.S.?

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