It is said that you shouldn't put the cart ahead of the horse. But what about putting the driver ahead of horsepower? That must be okay since Porsche has been doing it so long.

Our friends at Austrian auto site Autofilou alerted us to this rather brilliant Porsche ad campaign that's running in China at the moment. It uses these classic-style illustrations and photos to show what rear horsepower looks like.


It looks kind of terrifying (but fun!) if you did it with a real horse, but it works just fine with a 911.

Nicely done, Porsche. Very clever. It reminds me of that old BMW ad with the rabbit, except Porsche's take is still applicable.