There Might Be A Super Bee In The 2015 Dodge Challenger

Illustration for article titled There Might Be A Super Bee In The 2015 Dodge Challenger

The 2015 Dodge Challenger is expected to up the dose of Mopar nostalgia when it debuts next week at the New York Auto Show. How do we know? Check out the bee in its new instrument cluster.

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Saying that a new engine in the redesigned Challenger would get car fans "abuzz," Chrysler not-so-subtly indicated the revival of the Super Bee package from the '60s.

Chrysler showed off this teaser image today, also announcing the 2015 Dodge Charger would debut alongside the Challenger. Remade for 2011 alongside the Chrysler 300, the latest version is a "full-body makeover," according to the company, with a "sleeker, more modern appearance."

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The Challenger, however, is expected to be much more thorough redo, getting the big UConnect screen and a host of upgrades to bring it inline with the new Chrysler products.

Illustration for article titled There Might Be A Super Bee In The 2015 Dodge Challenger

If you're more curious about the Charger, here's a teaser of its new front end.

We'll see everything about the new Charger and Challenger on April 17.

Photo: Dodge

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DISCUSSION

ash78
Ash78, voting early and often

I'm all for the nostalgia tie-ins, but sometimes I fear the timing is right on the cusp of losing the customers who actually remember the Super Bee in the first place. And the younger buyers have no reference point.

Alternative idea: revive the Superbird—also a MOPAR product—complete with giant wing (kids love wings!) and stylize the Superbird into an Angry Bird-derived caricature. Paint it light blue and the millenial buyers will also remember it from Richard Petty's character in Cars (they saw it as kids!)

Boom! You've just captured the millenials through video games and movies, as well as their older parents (or younger grandparents) with the Plymouth racing/Petty/NASCAR tie-in.

You're welcome. That'll be one million dollars.