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The Truth About the Volkswagen Phaeton

This image was lost some time after publication.
This image was lost some time after publication.

Volkswagen's Phaeton may have been the penultimate expression of Ferdinand Pi ch's weapons-grade arrogance (don't forget that little runabout called the Bugatti Veyron), but it sure was (and is somewhere) a sweet luxury car. But as Farago points out in a new column on The Truth About Cars, Volkswagen's ill-phaeted sedan is more than the sum of its clean-room-assembled parts. It's about creating the ultimate customer experience for luxury buyers — and the company's more suitable luxury divisions stand to reap the benefits. Or not. There's a lesson in there for other luxury carmakers' sales networks too.


VW Phaeton: The Car of the Future [The Truth About Cars]

Touring the VW Phaeton Plant in Dresden [internal]

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