The Truth About the GM Death Watch: Employee Discount Hell

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With 300-plus million of GM's recently hired employees getting the pink slip today (you know, no more employee discounts), the company announced it was instituting a so-called "value pricing" strategy, in which sticker prices will be cut and rebates scaled back. Can GM sucessfully rewire consumers' expectations for the entire industry and still sell cars, which could increase its long-term profit margins, or will a combination of balking customers and a perpetual-motion-machine economic situation (union contracts that force it to build more cars than it can sell) lead to a choking inventory carry that will make future rebates — and even lower margins — inevitable? Yep, Farago's got a take on it.

GM Death Watch XXIII: The Price of Everything [The Truth About Cars]

The Truth About the GM Death Watch: Employee Discounts, Unmasked; GM to End Employee Discounts, But Slash Sticker Prices [internal]


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