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Pretend, for a moment, you're BMW. You've launched the Mini Cooper in the US to rave reviews from the auto press and customers. The only b te noire is a whiny, underpowered engine, which everyone but the most rabid enthusiast is willing to overlook. What do you do? Yes, change the damn engine. Also, make the front-end fascia appear less unhappy, more quizzical. Blamo, another hit.

Secret new Mini: the full story [Autocar]

Related:
2007 Mini Cooper to Sport New Engines, Turbo [internal]