The El Camino Is Back... Again

Illustration for article titled The El Camino Is Back... Again reports this morning that Mark Reuss, General Motors' newly installed president of GM North America, says the Holden VE Ute may still come to the U.S. If it does, it could wear the famed Chevrolet El Camino badge.


Reuss knows the Holden VE Ute intimately. He was the president of GM's Australian division at the time the company developed its U.S. export program. Reuss further indicated he wasn't convinced that the original plan to bring the Ute into the U.S. as a Pontiac, to be sold alongside the VE-based G8 sedan, was the best solution. He's not the only senior executive at GM who feels this way, or has voiced that opinion.

This comes a year after GM killed their last chance at bringing over an El Camino-like ute from the Holden brand that could have been named the "El Camino" — the Pontiac G8 ST. So pardon us if we're a little gun-shy in fully believing that this'll ever come to fruition — we've just been let down so many times by GM over the past couple years. []


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I don't really think this is deserving of the El Camino name anyway. It's just not masculine enough. It looks like a Honda Civic with a truck bed. It needs a more aggressive front end and a less feminine color than Sunny Sunshine Daisy Flower Field Yellow. This is way too girly to be a proper grandchild of the El Camino.

You know what WOULD make a proper 2011 El Camino? A Camaro with a truck bed.

Oh wait, that's what Chevy did the first time around, isn't it?