The 1998 BMW 740iL was a $70,000 car. In 1998. It had infinitely adjustable seat heaters. And it was one of the most intimidating cars on the road, with power over everyone. Including you.

If you see a 7-series behind you, you know that it's a person with power. A person that can cancel your insurance policy. A person that can make you feel small. And that's what our friend at Regular Car Reviews wants you to realize.


This is a car for cruising. For planning meetings. For plotting the demise of your enemies. And this car is a $8,000. And it has $20,000 in it. But still, that's a bargain over what it once cost.

So technically, this is the frugal bargain buy for power hungry decision makers.

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