How many American consumers are looking to purchase a new long-range stealth super-bomber? None. So why would Northrop Grumman spend big bucks on producing such a glitzy ad and pay to have it run in Washington DC and Dayton, Ohio during the Super Bowl? Defense contractors have learned a thing or two from Steve Jobs.
In 1994, the internet was brand new. Katie Couric and Bryant Gumbel also talked about it on The Today Show and seemed so perplexed by it that their heads were going to explode. Gumbel literally says "what is internet anyway?" Now, 21 years later, the BMW i3 is the same level of confusing to the former morning show…
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If you do it right, an advertisement can tell a story just as effectively as a book, a movie, a TV show or anything else. And for the past four years Chrysler has been selling us a story of an economic downturn, a city and a nation in crisis, and now, a big comeback. So where does it go next?
Hitting basically TV-viewing demographic tonight, Carmax turned its Super Bowl ad over to the dogs. And a dog driving a Hyundai Sonata.
You knew this was coming. Last night on "Conan," O'Brien presented an "extended cut" of Bob Dylan's Chrysler 200 Super Bowl ad, with a usual bit of sly commentary that pokes some holes in the "America's Import" balloon.
During the Super Bowl, Volkswagen attempted to convince America that their cars no longer need to be dumped the second they go off warranty by showing all the German engineers who get their wings when those cars hit 100,000 miles. So, uh, where are the ladies?
The best Super Bowl ads are the surprising ones these days. Not surprisingly bad or the surprisingly long-lasting, but the ones that aren't teased or too buzzy ahead of time, just the ones we least expect. This year, Maserati (of all companies) was so close to hitting the mark perfectly with the Maserati Ghibli it's…
Can Ben Kingsley and company beat up a Maserati Ghibli, too? Would love to find out.
He hugs babies and puppies like he's running for president. Then Fred Armisen falls through the ceiling and Bruce Willis can't help but hug his "stunt double." Because Honda cares.
Chevrolet's secret Super Bowl ad is a timely one. They've been turning out the tearjerker Silverado ads, but this one honors those battling cancer.
And the rivalries are off and running.
Was not expecting that. That's a Maserati Ghibli on a Super Bowl ad. Chrysler made everyone think they were doing an ad for the 200 there and, BOOM, it's a Maserati ad — something as unlikely as a safety on the first play.
The Ford Fusion Hybrid has great fuel economy. Rob Riggle told you. Oh wait, so did James Franco just now. The concept behind this ad is that it's double the length of an average ad.
I'm sure duck hunting is a pleasant, calming sport. Just before you shoot the animal, of course. As it turns out, though, Dale Earnhardt Jr. is a useful addition.
America was revolutionized through the '80s, and some of that had to do with Chrysler's K cars. By 1989, the Dodge Aries had been transformed into the Dodge Spirit. Don't be fooled, though, it still looks like an American car from the '80s.
Ford hasn't been the biggest player among automakers running ads during the Super Bowl, and that won't change this year. They're airing a spot before this year's game. And it'll have James Franco, who's in pretty much everything anyway.
Lamborghini is known for going all out when it comes to parties. One timethere was talk of flying a yacht into a lake. That's how they roll. And for the Super Bowl, they're putting cars on an NYC rooftop for a charity event.
How many roads must a Chrysler midsize sedan drive down before you can call it a critical and consumer success? The answer, my friend, might come in a few months if all goes well with the rollout of the 2015 200, which might have an assist from Bob Dylan himself.