You have pined your entire life for a poster featuring a 1989 Toyota Corolla All-Trac. But you also have a thing, weirdly, for the Scion xD, a car nobody ever loved. And a Lexus SC300. And a Toyota Prius Prime. And a brand-spanking-new Toyota 4Runner TRD Pro. But no one was able to give you all of these things, on a…
Today we got to talking about 90s and 2000s nostalgia, and the relentless extreme-lifestyle optimism that came with it. And also, cars that tried so aggressively to be cool that they achieved perfect lameness.
Months after Toyota killed off youth brand Scion, the name got picked up again by none other than brilliant businessman and in-no-way-a-failure Donald Trump. He’s using it for his new line of youth-oriented hotels.
Scion is dead, and the little Scion iA (a rebadged Mazda2 with a sad button) and Scion iM (a rebadged global-market Corolla Hatchback) are now the Yaris iA and Corolla iM. Praise be Corolla. Praise its power of absorption.
The Toyobaru twins have gone under more names than some entire car brands have, and as Scion closes up shop to fold into the mother brand, the FR-S gets yet another name change. But it’s one I can actually get behind. Meet the 2017 Toyota 86, as it will be called this fall.
The Ford EcoSport might be coming to America. I regularly see these things running around Texas with Mexican plates, and I can tell you we have exactly nothing to be excited about.
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RIP to Scion, the metalest car company there ever was, according to MetalSucks. And yes, that’s an actual concept car. If nothing else I mourn for the fact that Toyota will never be this weird ever again.
Toyota is finally giving up on Scion, announcing that every model will remain, only just given an ordinary Toyota badge where the old ‘S’ used to be. But which Scion models will suffer for losing this youth-brand identity?
What an eventful day we’ve had mourning... well, discussing the death of the Scion brand! Then again, the Scions themselves aren’t really dying, they’re just getting absorbed into the Toyota brand. But what will we call them?
Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.
Scion is no more. Dead. Fin. We’ve seen this coming for years, but if we’re being honest, everyone should have seen it from day one. On Scion’s first official day of sales, in 2003, it sold a car called the xA. And the xA can explain the death of Scion, more than 12 years later.
Scion is dead, and while we’re all clearly thinking about that a lot today, it’s not like we’re in mourning. If anything, the only thing worth mourning is the concept of what Scion could have been, but never quite was. So let’s go through and rank all of the cars that never quite were.
Scion used to be cool, man. Or at least it tried to be. It tried damned hard to appeal to the youths, especially in the early years, and a lot of that was through a thing that’s always popular with the youths: music.
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“I want you to remember, Scion, in all the years to come... in your most private moments... I want you to remember my hand at your throat. I want you to remember the one man who beat you.”
There’s a lot of talk swirling around right now that the Scion brand will be euthanized today. If this is true—and that remains a big if—it is just making official something that might as well have been real for a while: Scion is dead. Update: It’s official. Toyota will transition the Scion cars back to the Toyota…
Last week I reviewed the new Scion iM, and found it to be fine. Just fine. Looking at the current Scion lineup, with the exception of the part-Subaru FR-S, that’s really all you can say about the whole brand. It’s fine. Which is terrible. And, worse, the reason it’s like this is because we’re all cowards.
