Good morning! Welcome to The Morning Shift, your roundup of the auto news you crave, all in one place every weekday morning. Here are the important stories you need to know.
Hyundai Motor America has just fired its CEO, apparently because the company wasn’t selling enough cars here. Dave Zuchowski was in the job for just under three years, and is out effective immediately.
The sixth-gen model was the first Mustang designed to compete in the European market. After five decades of forbidden fruit, the Europeans finally get their American freedom-machine, and boy are they liking it. Especially Germany, where the pony out-sold all other sports cars last month.
When a oil gets cheap, Americans shortsightedly decide they suddenly have more money to burn on a vehicle. Except for the ones selling the oil.
Erik Buell Racing is back once again, with production starting in their Wisconsin factory earlier this week. What’s even better is that EBR’s new owner Liquid Asset Partners, despite their ominous name, claim to have a multi-year plan and the money to pull it off. If only this was the first time we’d heard that.
After inexplicably delaying delivery for months, it sounds like GM has finally started sending preordered Chevy Colorado and GMC Canyon pickup trucks with the 2.8 Duramax diesel engine to dealerships and customers.
One of the biggest issues faced by the motorcycle industry is the difficulty of capturing new riders in new segments. Adding more new 50-year-old dudes on Harleys is great and all, but the industry won’t grow if it doesn’t figure out how to sell bikes to women and young people. It must be doing something right,…
Every review of the new Volvo XC90 has been a drooly love song, and people seeing these things at dealerships seem to agree. Volvo’s already beaten the XC90’s global sales target for the entire year.
After taking tons of money and infrastructure to build, the 2015 Ford F-150 has had everybody’s attention all year. And F-Series sales have been looking... kinda weak. Now we’re seeing big discounts on the new truck. So what’s the deal?
GMC is the unexpected hero of truck sales for June 2015, taking GM way past Ford on pickups and enormous American SUV sales. Meanwhile the Chevy Colorado is still fighting an uphill battle against the Toyota Tacoma in smaller trucks.
One of the big mysteries of the auto industry, to a casual observer at least, would be how Subaru keeps growing by huge leaps and bounds. Its cars aren’t very fast (WRX and STI excepted), aren’t very good looking, and they don’t have the most frugal fuel economy. But Subaru apparently doesn’t need to appeal to those…
Canadians are crazy for the 2015 Chevrolet Colorado. So much so that at least 400 people who wanted one will just have to wait ‘til next year while GM scrambles to stamp out more trucks.
It's not your imagination; average pickup truck prices have risen aggressively in the past few years. Trucks are moving upmarket, buyers want to trade-up sooner, and they're focusing on "payments" over "price" so they can "afford" these heavy-duty luxury vehicles every three years.
This winter officially sucked, and everyone ended up getting dumped with more snow than should be physically possible. But somehow that didn't manage to stop the inevitable churning onslaught that is the American economy, as pretty much every automaker saw sales increases in February.
Every so often a car comes along and blows its competitors out of the water. Big flashy debut, big sales success. That's a gamechanger. And then all the other automakers rush to copy it. What do you call those cars?
Car enthusiasts: if we want automakers to keep making great cars like this, you need to start buying them now!