The ‘70s were a neat time for cars. Everything was shaped like a door-stopper. Like the Maserati Khamsin. The BMW M1. The Lamborghini Countach. And the Ferrari 512S Modulo concept, which, excitingly, had its first drive ever on public roads today.

Underneath this wild Pininfarina-designed body shell sits a Ferrari 512S race car chassis. Built in the early 1970s, this car was toured around the show circuit as a concept for future design elements before it was retired to a life as static art display in the Pininfarina offices. Just four years ago, Ferrari…

Tesla threw down a gauntlet a few months back. It would build a new Tesla Roadster, Tesla claimed, that would go from zero to 60 in less than two seconds. That was such a wild claim that no one has managed to even aim for it. Until now. Pininfarina is entering the mix. Yes, that Pininfarina. But also not that…

You may recall that Mahindra, my favorite maker of tiny, rugged, non-Kei diesel vans, bought storied Italian design house Pininfarina late last year. The goal was to turn Pininfarina from a coachbuilder into a builder of complete cars. It looks like that first step has been taken, as Pinifarina just announced their …

Italian design house and Coke machine ruiners Pininfarina want to make track day laps as guilt-free as a cookie made of air. The one-off Pininfarina H2 Speed concept uses hydrogen power to produce around 500 horsepower with zero emissions besides the environmentally friendly by-products of air and water.

We’ve pretty much known that Mahindra (and their IT arm, Tech Mahindra) will be buying the legendary-but-currently not-so-profitable design house Pininfarina for quite a while now, but it appears to be all official now. While there’s plenty of speculation about what this will all mean, I’ve spoken with the CEO of…

Yesterday, we reported that Mahindra, makers of the legendary Thar, were in talks to buy Pininfarina, the legendary styling house and designers of some of the most beautiful cars ever built. Today I spoke with a source close to the deal, and learned some interesting things — and I'm making one very exciting guess.

Pininfarina, the Italian styling house best known for designing all your favorite Italian cars plus a few Coke machines, has been on rocky financial footing for a while now. A savior might be in the offing, however, in the form of massive Indian conglomerate Mahindra.

This is the only picture Pininfarina has of the Mercedes-Benz 300 SEL 6.3 Pininfarina Coupe. Mercedes' massive online database doesn't even mention its existence. But the car is very real, and an 82-year-old Dutchman has it.

[Lots of Ferraris have had their engines visible under glass, but none have been quite so visible as the 250 P5 Berlinetta, built by Pininfarina in 1968.]

All 1,315 Ferrari F40s left the factory as left-hand drive cars with a Rosso Corsa paint job. Or at least that's what Ferrari told the public back in the day. But the Sultan of Brunei got a few with more changes than just the steering wheel.

Ferrari has confirmed plans to build six rolling tributes to the late, great Sergio Pininfarina, each based on the 458 Italia and each likely to cost more than a LaFerrari with your family crest stitched in Mulberry silk on the headrests.

Ferrari is a byword for style and beauty in the car world, but they don't always come out with winners.