Paul Eisenstein's TheDetroitBureau.com claims dozens of new third-gen Toyota Prius owners have filed complaints with the National Highway Traffic Safety Administration, alleging brake failures. Could it be more "unintended floor mat fiery death acceleration?" Maybe not. [TheDetroitBureau.com]
Toyota's begun advertising for it's latest Jesus-mobile, the 2010 Toyota Prius, with a spot called "Harmony." The commercial, designed to show the symbolic connection between nature and automobiles is mesmerizing and creepy.
We’ve already walked through some of the new trick gadgetry on the 2010 Toyota Prius. Now, here’s how the solar powered ventilation system works to air out any odoriferous emanations of smug after you park.
We've told you the 2010 Toyota Prius finally drives like a real car. We've told you it starts at $21,000. Now, Current TV's Ben Hoffman explains how it'll get you a Happy Earth Lay.
Yesterday we told you the base 2010 Toyota Prius would cost $21,000. Now, full pricing details have been released; you can spend up to $32,520 on the most fuel-efficient car in America.
You already know the 2010 Toyota Prius gets 50 MPG combined fuel economy, making it the most fuel-efficient car for sale in the U.S. But, did you know it returns 26.6 MPG at 102 MPH?
The 2010 Toyota Prius's 50 MPG fuel economy is only part of the story, it's also loaded with an unprecedented level of in-car technology. Here, Toyota tech guru Chris Risdon walks you through some features.
Toyota announced this morning the 2010 Toyota Prius will officially be the highest-mileage retail vehicle available in the U.S. with a combined EPA estimated fuel economy rating of 50 MPG.
After the Detroit Auto Show closed yesterday, we stuck around and captured the first shots of the freshly unveiled 2010 Toyota Prius with the 2010 Honda Insight; also, a 2010 Ford Fusion Hybrid was there.
Pictures and details of the 2010 Toyota Prius have again leaked ahead of the car's official release in a few hours. Aside from the picture we've already seen, let's look at the new details.
The new Toyota Prius, debuting in Detroit next week, could be getting a larger engine for the American market. Why? US buyers want more power, not better economy.
Here's the first official video of the 2010 Toyota Prius set to debut at the Detroit Auto Show next month. It features none other than the Blue Man Group. Oh joy, this should be fun.
The exhausting and inconsequential teaser series surrounding the 2010 Toyota Prius continues and now we get to see something that matters — the Hybrid Synergy Drive nestled snugly in its engine bay.
Here's an interesting new body kit from AutoLabo for the Toyota Prius taking a different spin on customization. The package ekes out every last possible trick of aerodynamics from the little multi-drived Toyota. It's got rear wheel skirts, a neat little element in the front wheel well to reduce turbulence, a reshaped…
There are really two kinds of press campaigns surrounding the 2010 Toyota Prius right now, the official ones with silly pictures of knobs and carpet and bolts and the like, then there's the other kind that leaks the whole car and major details, like this one today. In this set of low-resolution images we see the Prius…
Even mighty Toyota is feeling the pinch of the self-fulfilling prophecy that is the disintegration of the economy, with rumors surfacing production of the 2010 Toyota Prius in the Tupelo, Mississippi plant will be delayed. That'll keep all Prius production in Japan for the time being. Demand for the gas-thrifty…
We're just 60 days from the reveal of the 2010 Toyota Prius at the Detroit Auto Show, meaning it's time for the automaker to launch a micro-site with an annoying countdown clock. What makes it more annoying is photos of the New Prius have already leaked. So yeah, the countdown clock? Sort of unnecessary at this point.…
Intrepid reader and impromptu spy photographer Brian sent us these images of a camo-covered 2010 Toyota Prius hamming it up with a 2009 Toyota Venza on California's 405 freeway outside of Long Beach. This tag team of dynamic excitement is pounding the pavement of the 90801 ahead of the Detroit Auto Show premier of the…
Toyota continues to stick with its strategy of slowly releasing tiny teasers of the 2010 Toyota Prius through the good folks at PriusChat despite the fact that we've seen the full car. But whereas the previous teasers left us with questions, this latest photo answers a question Prius owners have had since the first…
Even though we've already seen the 2010 Toyota Prius, the marketing march of extreme closeup teasers continues, this time with something we can't put a name on. It's obviously a camera of some sort, probably. Heck it could be a super amazing fog light, or a fancy fingerprint reading door lock, or the eye of a HAL…
