Fighter Pilot, Racing Driver, Prisoner of War, Transgender Pioneer: The Incredible Story of Roberta Cowell

Roberta Cowell isn’t generally a name you hear when we talk about incredible women behind the wheel. Her laundry list of achievements is a long one, but her disappearance from the public eye was orchestrated by the woman herself. A name that we should be celebrating is one that’s become tarnished by the confusion of…

If Half of U.S. Drivers are Women, Why Aren't Auto Manufacturers Doing a Better Job of Marketing to Them?

Picture a car advertisement. Commercial, billboard, magazine ad—chances are, you’re bombarded with plenty of ‘em all day. Now imagine who’s driving the car. Maybe they’re speeding down the street in a crossover, sending skirts and newspapers flying. Maybe a super cool celebrity is cruising down a long desert road,…