Every moment you’re driving the 2018 Lotus Evora Sport 410 GP Edition you are engaged in motorsport, whether you want to be or not.
You can never get enough Esprit.
Today we’re used to seeing completely stripped and caged Ariel Atoms, Exocets and Vette Karts, but it’s still refeshing to see the so-millenial-it-hurts 2000 Lotus 340R, one of the most extreme cars ever put into production.
Lotus, bless its heart, has debuted yet another new car, the 3-Eleven 430. Supposedly it is the new fastest road car the company has yet produced. I’m more impressed that the company has made a new car at all.
It once took three whole companies to bring the engine in today’s Nice Price or Crack Pipe Corvette to life. Let’s see if this red rocket’s price tag will mean there’s still some of that life left in it.
Lotus CEO Jean-Marc Gales got pulled over in one of his company’s sports cars last January for doing 102 mph in a 70 mph zone. But a judge allowed Gales to get by without a single point on his license, because the boss’s lawyer argued that it was “vital” that Gales continue test driving cars himself.
For a brief moment in the 1990s, GT1 was the top tier of international auto racing, with major manufacturers firehosing gigantic budgets into homologation special programs to conquer Le Mans. Also, there was this Lotus, sent with a handwritten approval to the FIA.
There once was a time (let’s just say in the 1960s) that Lotus and Porsche were fairly equivalent in the automotive world. Both small, both making nimble sports cars. If you wanted a German car, you got a Porsche, and if you wanted a good car, you got a Lotus. That time is long gone, but now Lotus is flush with…
The Lotus Exige Cup 430 is another fantablous-looking car with a jaw-dropping spec sheet and just enough creature comforts to be street legal somewhere. If there was ever an ode-to-stuff-fanboys-like, this is it served up on a carbon fiber platter.
These days the Ford MK2 Escort has been making the news, what with Ken Block ripping around in one lately. That’s great! And it reminded me of another old, little rear-drive rally car that sounded incredible: the Sunbeam Lotus. And that idle brain wander had me realize that the little Lotus was weirder than I thought.
Lotus has tweaked the Evora GT430 in the form of the new ‘Sport’ model, which is confusingly intended to actually be easier to live with over the existing GT430 despite the ‘Sport’ designation. Most of the car is the same, but now it has less aero and a higher top speed, so there’s yet another “fastest Lotus ever.”
Lotus, the hero of our story barely clinging to a branch over the edge of a tall waterfall, just announced a new (?) car, the Lotus Evora GT430. It’s like the Lotus Evora that debuted in 2009, only this one is not from 2009, it’s a real car made by the still-running car company that is not dead it would like to remind…
As we slog through another miserable day, it’s not hard to look around and wonder what good there is left. What light remains upon this troubled Earth? Does not an ever-gloomier cloud cover the sky above? Perhaps. But things aren’t all bad; the Lotus Elise exists.
Good morning! Welcome to The Morning Shift, your roundup of the auto news you crave, all in one place every weekday morning. Here are the important stories you need to know about resurrecting the nearly-dead.
Alright, Lotus. Did you really think you could get away with this? Not the joke, obviously—any journalist knows a press release embargoed for April 1 is meant for trickery. But did you really think you could get away with releasing photos of cats in cute race helmets for April Fools’ Day and not start selling them?
I previously wrote about my confusion over Lotus dredging up a one-off Lotus Evora ‘themed’ around the famous Esprit that everyone loved from 1977's The Spy Who Loved Me. I said the Evora itself was good. I also said that such a tribute right now would not make any sense.