For now, the general public find self-driving cars sketchy—something that’ll likely only be alleviated by getting consumers more familiar with the technology. Intel, which has made huge inroads in the industry this year, is leaning on NBA superstar LeBron James to boost awareness of robotaxis, as part of a new…
The Kia K900 has not been the most successful luxury sedan in terms of sales. So Kia tapped NBA superstar LeBron James to give the car some much needed exposure. According to a teaser picture from LeBron's Facebook page, it looks like King James is getting his own special edition K900.
A while back I wrote a post about LeBron James endorsing the not terribly popluar Kia K900 luxry car. While I give L Bron credit for actually driving the car in real life, I was skeptical on whether or not his endorsement would have any meaningful impact on sales. It has at least sold one car, I now know.
Kia has signed an endorsement deal with LeBron James hoping that the basketball star can help the dismal sales of the K900 sedan. But in a strange twist of events, Kia allegedly didn't approach LeBron; he liked the car so much that he asked Kia if he could have one.
First, it was Bulls fans. Now the Celtics fans want their views on the 36th president to be heard. This could tear the country apart.
Yesterday, LeBron James turned 25 and after winning against Atlanta, teammate Shaquille O'Neil announced he'd gotten LeBron a white Rolls Royce Phantom birthday present. Why don't we have friends like that? Shaq, make ours a Silver Cloud, please.
LeBron James kicked off his 23rd birthday by making sure his custom plated Mercedes ("KNG OF AK") could hit the century mark on Ohio's Interstate 71 at two in the morning. It could, and state troopers were there to confirm it. The kajillionaire Cavs forward had his lawyer show up to court the other day and plead not…