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Jonathan Ward’s Icon brand is not exactly known for simplicity and spartan interiors. That particular brand has…

There are few people in the world with quite the patience for detail like Jonathan Ward and his Icon crew. It’s no…

Better known for up-fixing old off-roader Land Cruisers and Broncos, or for giving some extra muscle to some vintage…

Another of Jonathan Ward’s incredibly over-the-top builds, this beast started life as a Kaiser Wagoneer and has been…

We’re all familiar with ICON’s Derelict series of cars, right? They take ratty old vintage cars and modernize the…

Everyone knows about ICON, right? On the off chance you’re reading this and somehow aren’t aware about the glory of…

ICON is used to customizing more classic fare, but if you just want to go fast and not be noticed, nothing beats a…

At no point does OCD car redesigner Jonathan Ward of ICON ever explicitly say how much it cost to turn a clapped out…

Jonathan Ward’s ICON 4x4 turns trucks into beautiful restomod works of off-roading art. So when we hung out with…

Ernie Vigil and Nick Apex are two of the most talented stunt riders around. In their latest attempt to one-up their…

Jonathan Ward’s outfit ICON 4X4 takes ratty old Land Cruisers and completely retools them. We’re talking…

I guess it’s time to go through what it takes for a 1969 Chevrolet Blazer K5 to become an Icon K5 Blazer with an LS3…

ICON’s Defender is certainly fancier than Land Rover’s now discontinued original, but company founder Jonathan Ward…

Buying a motorcycle helmet is a very tricky process. Most helmets are impossible to find if you want to try them on,…

Most people who see a motorcyclist riding a sportbike while kitted in garish ICON gear will assume the guy riding is…

The most fundamental item of motorcycle gear is also, frequently, the most misunderstood. Let’s clear up the…

When they wanted to sell gear to women, manufacturers used to just toss a pink butterfly on a small men’s jacket and…

Ever wonder what would happen if you and your best friend moved to Mexico to put on motorcycle stunt shows and were…

ICON released a new helmet this week that they think is about to take the gear world by storm. The new ICON Airframe…

Jonathan Ward likes anything mechanical and revels in unique designs, so it’s not surprising that he’s been a watch…