Get Excited: Peugeot Buys India's Iconic Ambassador Brand From Hindustan

In a move that I can’t say I’d have predicted, PSA Peugeot-Citroen is buying the Ambassador name and related branding and trademarks from Hindustan Motor’s parent company, C K Birla. What they’re planning to do with the legendary (well, in India) Ambassador name hasn’t been revealed, but, of course, we can guess.