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F1 Stand-In Brendon Hartley's Helmet Kept Trying To Twist Backwards On His Head

Toro Rosso stand-in driver Brendon Hartley can’t seem to catch a break in his first Formula One drive in five years. First, changes to the car’s power unit triggered enough grid penalties to move him to the rear of the field at the start of the race, NBC Sports reports. Worse yet, his helmet wouldn’t stay put during…

Can This Russian Inventor Finally Put Augmented Reality Into Motorcycling?

A heads-up display in a motorcycle helmet is a cool concept that has yet to make it to mass-market, mostly because of its tremendous complexity and cost. (One high-profile company’s alleged spending practices didn’t help either.) But that hasn’t stopped inventor Andrew Artishchev from dedicating himself to the idea,…

Failed HUD Helmet Maker Skully Spent Funding On Strippers And Exotic Cars: Lawsuit

In 2014, San Francisco tech startup Skully raised hype and money to build a Tony Stark-style digitally augmented motorcycle helmet. Almost $2.5 million later, the company’s shutting down. Now a lawsuit from within the company gives us some hints as to why: founders allegedly blew the R&D money on lap dances and fast…

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That Helmet Company With The Fancy HUD Is Using Instagram To Alienate The Last Of Its Fans

I don’t know about you guys, but if I invented a product that the whole world was waiting to see and was having some difficulties getting it into the hands of consumers, the last thing I would do is alienate those patient enough to stick with me. Skully, the brand behind that fancy but long-delayed heads-up-display…