How The First Toyota Dealer In Florida Was Born Of Desperation And Fought Stereotypes To Survive

One of Robert Zinn’s earliest memories is of riding around in the back with his two older brothers in a boxy economy car his father was trying to sell. The big sign mounted on the roof read “30 MPG,” but it was 1965 and gas was cheap, so nobody gave a damn. It was a perilous start to their father’s new business:…

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