Audi Will Bring Horch Back From The Dead (And The Fascinating Story Behind the Name)

Ever wonder why the Audi logo is four interconnected rings? Of course you have; you’re a human (or possibly a hyperintelligent dog). Many of you know the answer: those rings represent the four marques of the Auto Union, the company that we now know as Audi. Those brands were Audi, DKW, Wanderer, and Horch. It now…

This Korean Company You Never Heard Of Has Revolutionized Badge Engineering

As a pack of car dorks, I’m sure you know all about badge engineering. Just in case you took a blow to the head and forgot, here’s a reminder: it’s when a carmaker decides to re-badge the same car under a different brand and model name for byzantine, unknowable reasons, and somehow sell it and make more money. It…

Let Us Remember Eagle, The Car Brand Made Of Four Other Brands From Three Different Countries

Sometimes, what makes something interesting is its absence. The Headless Horseman, for example, would just be another boring colonial equestrian if he was equipped with a conventional neck-topper. It’s the same with the short-lived marque Eagle: it’s notable because I believe its one of the only car brands never to…