It looks like BMW is back in the billboard game because this billboard showing off the newest BMW M5 just showed up in Gothenburg, Sweden. Gothenburg is also known as Volvo’s headquarters.
A Chicago-area Audi dealer has pulled off the rare hat trick of combining a manufacturer ad, a public-service announcement, and some serious ego gratification for an R8 GT customer by putting up this billboard.
The wall above Audi of Hong Kong is so gigantic it visually consumes their dealership. BMW clearly understood that, buying the space to use for a gigantic middle finger-like billboard over their German competitor. The billboard wars just went global.
Earlier today, we asked you how Audi should respond to Juggernaut Advertising's BMW "Checkmate" billboard. We've photoshopped the 15 best responses for an überBrucegasmic automaker-slap-fight-of-a-mega-gallery below.