Let's be honest, car makers do have a nasty habit of marketing against their brand philosophies. None pisses me off more than the Honda Fit She's. A Honda "for women" women didn't want. I don't care if it was designed by a female Honda executive. It's still sexist as hell.
Most of us ignore those skeevy ads in the back of magazines that promise readers mass amounts of weight loss, ecstatic sex, and bountiful heads of hair in exchange for a few bucks plus shipping and handling. But at least one ad deserves our full attention.
The new Honda Civic is so boring you'd probably have to pay me to write something positive about it, which is exactly what Honda attempted to do via a third-party European company. Welcome back to the world of pay-for-post blogging where automakers desperately try to generate positive social media buzz — and fail.
As consumers continue to think and buy green, our favorite carmakers will want in on that scene. And what quicker way is there to bait that sales hook than with the upcoming film of a favorite eco-book?
This new Mercedes Web ad starring Lara Stone and directed by Alex Prager raises a number of questions. Why are all Stone's facial expressions in the vein of "Ouch! I have, or am afraid of getting, something in my eye"? Why does it make being picked up by a tornado look like a gentle ride in a hot-air balloon? Why…
Oh, fashion. You have the prettiest girls and tons of money, but you never fail to be, well, a bit shallow. What's this video of a 2013 Mercedes-Benz SL parked behind a blonde chick have to do with anything? Nothing. But Lara Stone is smoking hot.
Before you get too excited, you can't actually turn your iPad or iPhone's "slide to unlock" feature into a twisting race course. What you see here is actually an interactive ad created by Audi for the iPad, promoting their magazine.
Jennifer Lopez and Chrysler may have deceived customers in a Fiat 500 commercial that's essentially about authenticity. Specifically, The Smoking Gun is reporting that instead of using the real Jennifer Lopez in a recent ad for the 500, Fiat used a body double for scenes filmed in her old neighborhood. "Jenny from the…
It's only November 3rd and the big, red joke that is the Lexus brand's bow-bedecked "December to Remember" sales event has already started. Yes, the now time-honored tradition of luring middle class consumers further into debt by gifting a Lexus began yesterday, with financing and lease specials now available on a…
Bicycling enthusiasts across the country started shouting at General Motors on Monday over this ad in several college newspapers pitching GM discounts as a way to avoid the suckitude of biking places. Within hours, GM apologized and promised changes. Here's why it's so sensitive.
It's appropriate that Nurofen Zavance is a pain-reliever, because after watching this video you're going to have a massive headache. Seriously, did a seven-year-old boy write this commercial?
Carroll Shelby is a name that's lost some luster over the years. Now that name is going onto a coffee maker. OK, that's it, the luster's completely gone.
Holley, a performance auto aftermarket parts manufacturer, helps make our world a faster place. But talented at social media? Not so much. Here's how one commenter unraveled a fumbled deceptive Holley viral marketing ploy on GM fanboy site LS1Tech.
In what the British media is calling a "guerrilla ad campaign," Nissan recently stickered a handful of its fleet cars with "kill" graphics signifying motorsport wins. The targets? Porsche, BMW, and Audi. Guess which one couldn't take a joke.
This is the scientifically-derived mathematical formula for the perfect handshake. The algebraic expression supposedly takes into account the twelve primary measures needed to convey respect and trust to the recipient.
Chrysler may be killing the "Hemi" branding on most new vehicles, but as this photo of the new 2011 Jeep Grand Cherokee shows, that thing's still got a Hemi under the hood. This badge-killing's nothing more than Pelosi-is-watching green-washing.