It’s undeniable that the long-rumored Apple car was over-hyped, seemingly from the get-go. What reportedly started out as a clean-sheet approach to the car of the future is now probably just Apple’s attempt at getting in on the tech side of the self-driving wave, and now its car may have been spotted.
Chris Bangle was gladly talking shit about one, or possibly all, of the major automakers during the Frankfurt Motor Show this past week, but that overshadowed one very important detail: he’s finally working on another car for a mystery company and claims it was so liberating it made one designer physically sick.
Apple, a company you may be aware of from their Pippin game console, until fairly recently had some very ambitious autonomous car plans. Ambitious in the sense that they were planning to build a whole car. Last year, those plans were drastically scaled back, and a recent New York Times article gives some interesting…
Good morning! Welcome to The Morning Shift, your roundup of the auto news you crave, all in one place every weekday morning. Here are the important stories you need to know.
Good morning! Welcome to The Morning Shift, your roundup of the auto news you crave, all in one place every weekday morning. Here are the important stories you need to know to get you through Tuesday and onto Wednesday.
After years of being shrouded in mystery, Apple’s car program came to a screeching halt this year with the world never having seen as much as a prototype. But Apple has reportedly shifted from building an actual car to devising software and systems for autonomous driving, and a recently-uncovered letter to federal…
Apple totally has a car program you guys. Stop teasing it. It’s just in, uh, Canada. And it’s not like how it was before.
The Apple Car appears to be dead. Is it because making cars is hard? Is it because making phones is just too easy? Or is it something.....deeper?
I’m not sure if its just a frustrated childhood desire to live with R2-D2, but I’m a firm believer that autonomous cars will prove to be the first real, personally-interactive robots that humans will deploy in large numbers. Which means we need to stop thinking of them just as cars. There seems to be at least one…
Today we were all pretty surprised to hear that Apple is in talks to possibly buy supercar maker McLaren. Then we were even more surprised to learn McLaren was calling bullshit on it, even though the newspaper that broke the story is standing behind their reporting. But once an idea gets jammed in your head, it’s hard…
You may have heard that internet jewelry company Apple is in talks to buy McLaren, a car company. What is McLaren? Car and racing fans have known about the company for decades, but despite making incredible machines, it doesn’t have the name recognition that Ferrari and Lamborghini command.
Apple, the computer company, is in talks to buy McLaren, the supercar and race car company, according to a report from the Financial Times. Apple has been attempting to develop its own car for a while now, and this would appear to be a huge change in its direction.
Apple is seriously rethinking its self-driving car plans and is laying off “dozens of employees,” according to a report from The New York Times.
Among the whispers and rumors that often permeate the automotive and tech industries, some of the loudest whispers and the wildest rumors have been about the Apple Car, codenamed Project Titan. What is the Apple Car, exactly?