Akio Toyoda, President of Toyota Motor Corp., is an avid motorsports fan, racing driver and sports car enthusiast,…

This is The Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one…

To paraphrase André 3000, what's cooler than being cool? Being Akio Toyoda, Toyota's performance-loving, race…

This is The Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one…
Akio Toyoda, CEO of Toyota, is the lowest paid major chief exec of a carmaker despite typically returning the biggest profits. Also, he races cars. What a guy!

This is The Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one…


In the space of a few short months, Toyota saw its public image go from hero to zero. Fast Company's Ken Carbone…

Toyota Motor President Akio Toyoda admits "Hyundai is coming up" with the Sonata and questions his company's old…
Bah! We can't stay mad at Fake Akio Toyoda, even if he takes away Toyota brakes and horns and threatens to blow up…

Last night on Letterman, Dave had on a very special guest, Fake Akio Toyoda! The faux-Akio was ostensibly on camera…