If Half of U.S. Drivers are Women, Why Aren't Auto Manufacturers Doing a Better Job of Marketing to Them?

Picture a car advertisement. Commercial, billboard, magazine ad—chances are, you’re bombarded with plenty of ‘em all day. Now imagine who’s driving the car. Maybe they’re speeding down the street in a crossover, sending skirts and newspapers flying. Maybe a super cool celebrity is cruising down a long desert road,…

Advertisers Will Inundate Your Future Autonomous Car With Ads Because Of Course They Will

Ah, man, you see that up there? The Volkwsagen autonomous concept caterpillar called Sedric? Imaging hitting the road in this adorable little guy someday. The Future’s going great and you’re relaxing in Sedric while it carts your non-driving ass around town. Life’s peachy. Sure, that is, if you enjoy being held…

Here's Why Turning Your Car Into A Rolling Billboard Is An Awesome Idea

If you’re in an employment transitional period and experience the thrill of daytime TV, you’ll likely have noticed infomercials that prey upon the broke and uninformed with jingles that convince you to hand over your grandma’s social security checks for one lump sum of cash. If there’s one thing to learn, it’s that…