Back in 2008, Honda wanted to be cute and destroy a stretch of California road with grooves spaced out to play “The William Tell Overture” in tire noise as you drove across it. Well they got the grooves wrong and it sounded terrible. Not just the first time—the road workers got it wrong again when they had to relocate…
Toyota, determined to make every last one of you believe the universe’s flagship beige sedan is cool, will now let the emojis do the work. But they’ll be straight from your nightmares—animated on the heads of humans, in a more terrifying manner than any Headless Horseman or Jack in the Box guy you’ve ever seen.
Every potential bride needs a good inspection, just like a used car—at least, that’s what Audi says with this commercial for China. Branding, folks. Here’s what not to do.
Depending on your sense of history, you might remember when Volvos were deemed “boxy but nice.” Maybe even farther back you recall the sleek P1800. But no matter what era you’re from, you almost certainly equate Volvo with safety. And believe it or not, Volvo’s advertising hasn’t followed the plot in a long time, and…
Despite being aware that almost everybody is annoyed by Chevrolet’s “Real People” series of advertisements, the automaker isn’t planning to stop anytime soon. Finally, one of the “real people” has spoken about what the experience is like, and it’s just as cringe-worthy and hilarious as you’d imagine.
Don’t just throw some cell phone pics on Craigslist and call it good. What you need is action, drama and possibly a, well, I don’t want to spoil it.
Chevy is already a few months into its gradual roll out of its new Chevy Bolt electric car, and the local dealerships are excited to get people scuttling about in them with an onslaught of ads—even if they don’t all quite understand exactly how an electric car works.
For every car that exists, there’s a shotgun blast of marketing hype to make it sound like the greatest thing since sliced bread. When you try to chuck that nonsense across cultures and languages with an instrument as imprecise as Google Translate, hilarity ensues. Actually, you might call it poetry, and the new Ford…
I’ll get this out of the way right now; this is not a real ad for Lamborghini. They don’t do commercials for obvious reasons. This is supposed to be some sort of spoof, and while the production looks convincing, I’m not sure I can find the humor in it.
A car dealership in Minnesota wanted to highlight a few of their new models at a local ice rink. Too bad their polar bear mascot couldn’t keep his footing. While the commercial might not have sold any new Mitsubishis, the outtakes are hilarious.
Last night, while watching The Grand Tour, my wife noticed something odd. There was Jeremy Clarkson, draped in an elderly gentleman’s cardigan, as his cigarette habit has forced him into early senior citizenship. That was normal. But wasn’t normal was what was dangling from his wrists.
You may have a favorite old car ad. It may bring you joy and excitement. Now you will watch this. Soon you will have a new favorite old car ad.
The world is complicated. Really complicated. Unless you really know something about a given subject, it’s very easy to be dazzled by impressive-sounding jargon. This Charles Schwab commercial relies on this, and in so doing, accidentally reveals that everything around us could be heaps of total bullshit. Because of…
“Because apparently nothing’s sacred these days.”
The idea is simple: instead of using a rare or priceless car on a film shoot, you use a blank model of a car and render the desired vehicle on top of it in post production. It’s called the Blackbird, and thanks to Top Gear, we know more about how it works.
Car companies have to try just as hard to sell a Cavalier as a Porsche Carrera. Harder, probably. What’s the most over-the-top, blown out, high production, too-good-for-its-own-good ad for the most undeserving car?
BMW has launched a new ad campaign for its 3-Series plug-in hybrid, the 330e, and it’s directly targeting buyers who have either already ordered a Tesla Model 3, or may be interested. The problem is that the campaign is laughably ironic.
This year Ford is launching the first major revamp of its Super Duty pickup line since 1999. The company is very proud of the trucks’ massive cargo capacity, and an objectively cool new cupholder design it’s patenting. It’s a shame Ford will never share data that’s more relevant to customers, like fuel economy…
Mercedes has pulled the plug on at least one advertisement for the new E-Class after multiple groups reached out to the Federal Trade Commission to investigate the ad campaign for overstating the vehicle’s driver-assistance systems.