Why Is Toyota Sending ā€˜Journalistsā€™ On A Lavish Vacation To The Olympics?

The subject line of the email read, ā€œVIP INVITE - Toyota Winter Olympics Travel Experience.ā€ And upon reading the body, Toyota was clearly serious about the VIP treatment. An all-expenses paid, 10-day trip to South Korea for the 2018 Winter Olympics, plus fun perks, but not for private guests or friendsā€”forā€¦