The Nikkei News Service reports Toyota will recall 270,000 Priuses in the U.S. and Japan, targeting only the 2010 Prius in today's most recent example of beige biting back.
Because thwacking Toyota is like, the totally cool thing to do, Japan wants the company to investigate whether or not the brakes on the 2010 Toyota Prius are malfunctioning after 14 separate incidents in the last two months.
Since the issue of Steve Wozniak's Prius arose yesterday, Toyota has been anxious to get in touch with the Apple co-founder to diagnose the problem and, according to his assistant, will take the car for testing.
Apple co-founder Steve Wozniak told a crowd today of an unintentional acceleration problem with his 2010 Toyota Prius, which isn't under a recall. "This is software. It's not a bad accelerator pedal," he told the crowd. "It's very scary."
Toyota will use the Prius name on more hybrid models in its U.S. lineup, the automakers' top executives told a meeting of U.S. dealers in Las Vegas this week. But don't expect "Prius" to become a Scion-like sub-brand.
Toyota’s Harmony Prius commercial was hippie enough. In a logical next step, they are now planting flowers by Californian highways. Swarms of 20,000 flowers!
Toyota's begun advertising for it's latest Jesus-mobile, the 2010 Toyota Prius, with a spot called "Harmony." The commercial, designed to show the symbolic connection between nature and automobiles is mesmerizing and creepy.
Toyota's released a series of videos explaining how some of the features on the new Prius work — everything from how to turn on the headlights to how to use this, the solar powered ventilation system.